Since I have a blog one of the questions I get all the time is…How do I create a blog?
DISCLAIMER: Let me first say that I am NOT an expert in this area. ALL I KNOW IS…I have a blog, I love sharing tips & my journey. Anything I want to know or learn about, I will just Google. Google is your friend.
With that being said, this can be a really fun creative outlet for you! Have fun with it and always be willing to learn and play around with your blog. I’ve change the design on mine…50,000 times.
Think of your blog or website as an unpaid salesperson working for you 24/7! It’s a way for you to make a deeper connections with your customer and showcase…you! Your talents, struggles, personality and successes. You are really marketing and branding yourself! What are some unique qualities about you?
Are you a good listener? Are you bold, honest and upfront and don’t sugar coat anything? Are you funny? Are you a mom trying a set a good example for your children and family? Do you struggle with temptations and staying out of the cookie jar?
YOU have the answers that people JUST like you are searching for. Don’t be selfish… Share! Don’t EVER undervalue your uniqueness! Don’t ever think that no one wants to hear your story. They do! You want to CONNECT with your customers – let them know they came to the right place and you can help them.
How to get started:
You can create an account on blogger.com or wordpress.org whichever you are more comfortable with. I highly recommend a self-hosted WordPress Site so that you are in complete control of your blog.
Tips for Creating a Successful Blog
Always be YOU! People are very intuitive. You want to make sure you relay your distinct voice and tone. Always add your personality to everything you do. Share with your readers (aka your new friends) your story – why you got into Beachbody and business. Be real, genuine and authentic. Tell them what you believe in. They will relate to you on a deeper level and you will attract the type of coaches and customers you work best with which will benefit your sanity and business!
Identify your Market
Who do you want to talk to or reach? Without identifying your ideal customer, your marketing will be generic and ineffective. By identifying your ideal target, you will start attracting people who relate to you & who are perfect for you. You’ll convert more and work will be FUN. You’ll find that your marketing is more effective because you have clarity about who you are talking to which means you can make a deeper connection.
To start the process, talk to your customers and really LISTEN. Learn more about them – take the time to get to know them. When they see that you understand their desires and have a vision for them, it will develop a deep trust and they will see that you can help them reach their goals. By showing them that you understand what they are going thru, they can really see how Beachbody products can be the solution for them as well. What building that deep trust means for you….sales, repeat customers and a successful business.
Offer VALUABLE content
Offer people interesting information and good solid content that people WANT to read. Start with your story but you should always be learning about your niche. Share that information and what it means to you in your life.
Be reliable. Set a realistic goal for how often you are going to blog – then stick with it! Once you get followers, they will learn your blogging pattern and look forward to your posts. If you are sporadic, they will lose interest and most likely stop checking back.
If the inspiration strikes you and you have 5 blog posts ready to go, don’t post all at once. Post one then schedule the rest to post according to your normal posting schedule. Another tip is to make an editorial calendar – schedule the posts you are going to write about ahead of time.
Don’t be disheartened in the beginning, if you’re not getting very many hits. It takes a while to build a good following. This can be challenging but don’t let that be an excuse. We all started from zero at one point. Blogging is a marathon, not a sprint.
Running Idea List
Use Evernote, Google docs or word to keep a list of blog post ideas. Ever run out of inspiration? Keep a list of ideas on hand so you can stay consistent with your posts. Any time a customer asks you a question, that’s a great topic to your list!
Still need inspiration? Search sites like Delicious, Redd it, StumbleUpon or Bloglovin’!
Link All social media and remind readers to bookmark or follow your blog
Make it EASY for people to contact and connect with you! You can add social media buttons for your Facebook, twitter, YouTube, etc….Always remind them at the end of a post – if they like what they see make sure they bookmark or follow you for more.
Get the word out! Cross Promote!
How are people going to find you? Do a little research on SEO. That’s going to help your blog come up more often when people search topics that you cover. If you are posting valuable content, this shouldn’t be a problem. You always want to plug your blog into sites like StumbleUpon, Bloglovin’, etc…..and share blog links with your Facebook and twitter fans. Add your blog link to your YouTube videos. Make posts that people WANT to read and they will share your blog!
Google is your friend
Google knows all! If you want to learn how to do something, ask Google. There are many people out there that have written a step-by-step tutorial on how to do exactly what you are searching for. Promise.
Keep it Simple
Keep your design simple and easy to navigate. Check out popular blogs for design ideas. Don’t get widget happy!
Be flexible, always be learning
I don’t think I need to tell you how fast technology changes. Always keep your eyes peeled for new training, don’t be afraid to try something new or different. Experiment and have fun with it!
Just get started! The only way to get better is to practice!